Use our bulk email software to track valuable data and boost campaign success


Which KPIs are used to measure the success of a campaign in our bulk email software?
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The number of opens
Your email campaign open-rate tells you what percentage of your messages were opened by your recipients. Generally, the statistic you should be concerned with is the Unique Open Rate which refers to the amount of people who opened the email rather than how many times it was opened in total, which can often be more than once per person.
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The total amount of clicks
This statistic refers to the number of click-throughs on hyperlinks within your email. Have a closer look and you can assess which links were the most popular. A high click-rate is always ideal as it signals a return on investment – that is, if your readers like what they see once through to your landing pages. For a bigger picture of your performance, combine our bulk mailer software with Google Analytics to make data-driven decisions based on the bounce and conversion rate of website visitors.
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The interest generated from your email
Often overlooked, the reactivity rate of your email is key in understanding how successful your email was in captivating your target audience and convincing them to click your links. It is calculated by comparing the number of clicks to the number of openings, revealing the percentage of contacts who opened your email were interested in finding out more or making a purchase.
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The number of contacts lost
Our bulk email software calculates the percentage of contacts who unsubscribed from your email communication completely. Ultimately, your aim is to keep this number as low as possible. If you start to get a lot of unsubscribes, your IP reputation could take a hit. Learn more about KPI Bulk Mail
aAverage opening and click rates for B2B and B2C
B2B average opening rate
B2B average click rate
B2C average opening rate
B2C average click rate